At LDV United we believe that emotional relationships between people and companies are worth more than purely transactional ones. That people who are fans of a brand remain loyal to that brand longer and are willing to pay more for it.
In other words: fans are better for business. Fan brands – brands that are not just providers of goods and services, but are part of popular culture – are much more successful than average brands. Our many Effie Awards are silent but proud witnesses to this.