Torfs baseline has been “stand firm in your shoes” for a while now. But their image and communication could use a little touch up. We wanted to emphasize that Torfs shoes give you the confidence you need with everything you do in life.
We came up with “The world is at your feet.”. We translated this campaign line in a whole new visual style where the world is literally at the feet of the people we show. We went all the way with a new and edgy frog perspective. This perspective makes the shoes the main character and gives the people wearing them funky distortions.