The book of Belgian Roads

How we proved a sturdy Mitsubishi isn’t an unnecessary luxury in Belgium.

Mitsubishi’s are very sturdy and reliable. While they shine in the showroom, they truly come into their own in the not-so-perfect reality of everyday life. And in Belgium, everyday life means Belgian roads and the bad state of repair they’re in. This insight became the basis for a campaign launched in 2019: ‘Mitsubishi, built for Belgian roads’.