How do you get attention without spending any media budget? You cause trouble, just like teenagers do. In spring 2023, no fewer than seven youngsters were spotted riding on a single e-scooter in the center of Brussels. Needless to say, this was filmed by passers-by and the footage quickly spread online. Within hours, the media latched onto the story, making it national news.
The day after, De Opvoedingslijn claimed the stunt as part of their campaign, which included a full-length online video directed by the ever-enthusiastic director, Jef Boes. As a result, a spokesperson from De Opvoedingslijn was interviewed on national TV, sharing valuable insights on the challenges of raising teenagers.