Argenta

What we don’t do. And what we do.

Life is all about priorities. What you don’t do, defines you just as much as what you do. 

Argenta is a unique brand in our financial landscape. Over 65 years, they have been family-owned, independent and human-centric. By staying true to their roots, Argenta is pretty different from other banks.

This campaign highlights what makes Argenta well, Argenta. We translated the brand values in an integrated story, both visually as audiovisually. In a witty, down-to-earth style and a tone of voice that sets Argenta apart from their competitors. No nonsense. Simple as that.