Vegetables are snackable
A campaign proving they are, should be too.

Following 2019’s ‘Vegetables Are the New Sneakers’, we created a follow-up campaign that built on the message that vegetables are as easy and yummy as
they are fashionable. Instead of overwhelming millennials -our core audience-
with long recipe videos, we reached them on social media with short, snappy,
funky clips treating vegetables like a pair of sneakers. But much more tasty.

CINEMA

SOCIAL

ANIMATED GIF