Vegetables are snackable A campaign proving they are, should be too.
Following 2019’s ‘Vegetables Are the New Sneakers’, we created a follow-up campaign that built on the message that vegetables are as easy and yummy as they are fashionable. Instead of overwhelming millennials -our core audience- with long recipe videos, we reached them on social media with short, snappy, funky clips treating vegetables like a pair of sneakers. But much more tasty.
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