Next to a film on social media and extensive PR.
We put a billboard in front of Procter & Gambles
headquarters. Where we adapted the typical advertising
of Gillette to our own hero.
And sent a follow up direct mailing, containing
a can featuring one of our athletes.
Total reach: 16.000.000
Media value: € 720.000
10 major brands committed to a long term partnership
+800 Special Olympic Athletes sponsored