How we got athletes with
intellectual disabillities
the sponsors they deserve.

Special Olympics provides sports training and competition for people with intellectual disabillities. Because sports are a great way to create inclusion.
They are funded by private partners. The objective for this campaign was
to get new sponsors.

With #Daretosponsor we presented our athletes not as a good cause,
but as a good investement. Because they don’t mind holding your product,
running in your shoes or featuring on a can. We copied all clichés in
an online film. And targeted big brands through famous athletes.
Creating a social dialogue between athletes, brands and Special Olympics.



We placed
a billboard in front of
Procter & Gambles HQ.

Next to a film on social media and extensive PR.
We put a billboard in front of Procter & Gambles
headquarters. Where we adapted the typical advertising
of Gillette to our own hero.

And sent a follow up direct mailing, containing
a can featuring one of our athletes.



Total reach: 16.000.000
Media value: € 720.000
10 major brands committed to a long term partnership
+800 Special Olympic Athletes sponsored